Day 1 of 7 AIs I use as a PM:
ChatGPT.
Obvious? Yes.
Underused properly? Also yes.
Most people use ChatGPT like a vending machine.
Put in prompt.
Get output.
Copy.
Paste.
That’s fine for basic work.
But as a PM, the real value is not answers.
It’s thinking.
I use ChatGPT to:
Break down messy product problems.
Turn user interview notes into patterns.
Stress-test product decisions.
Draft PRDs.
Rewrite unclear messaging.
Create launch plans.
Find blind spots before stakeholders do.
The trick is not asking:
“Write me a PRD.”
The trick is saying:
“Here’s the user problem. Here’s the business goal. Here’s what we know. Here’s what we don’t know. Help me structure the decision.”
That’s when it becomes useful.
ChatGPT is not a PM.
It won’t magically know your users.
It won’t replace judgment.
It won’t save a bad strategy.
But it will help you think faster if you feed it real context.
Bad inputs create generic outputs.
Sharp context creates leverage.
My rule:
Don’t use AI to skip thinking.
Use it to think better.